Small business marketing is far from static. It is constantly influenced by a variety of factors, from the addition of social platforms to content evolution and competitive enhancements. There are many statistics out there surrounding small businesses and how they are – or perhaps should be – marketing their products and services. But how much of this data matters? How will it influence your marketing efforts in 2017 and beyond?
Here are 8 surprising marketing statistics that could change your small business in 2017.